Are you experiencing frustrating sync errors with your HubSpot Salesforce integration? You’re not alone. While the integration between these powerful platforms is designed to be seamless, sync errors can prevent your data from flowing correctly, impacting your team’s productivity and customer experience.
What Causes HubSpot Salesforce Sync Errors?
When you’ve set up your HubSpot Salesforce integration and configured your sync triggers, you expect everything to work perfectly. However, sync errors occur when field values or types prevent records from properly syncing between platforms. Many users ignore these errors, either due to lack of knowledge or believing they won’t cause significant problems.
Unfortunately, even a single sync issue can block countless records from syncing correctly, creating data discrepancies that hurt both team performance and user experience.
The 8 Types of HubSpot Salesforce Integration Sync Errors
Understanding the specific type of sync error you’re experiencing is the first step to resolving it. Here’s a comprehensive breakdown of all eight HubSpot Salesforce integration sync errors and how to fix them:
1. Association Sync Errors
What causes them: Association sync errors happen when:
- A Salesforce record tries to sync with a record that hasn’t yet synced to HubSpot
- The record being associated has reached HubSpot’s association limit
How to fix them:
- For records not syncing to HubSpot: Perform a force sync of the missing associated record
- For association limits: Review your custom objects setup, as HubSpot typically has lower record limits than Salesforce
2. Custom Code Errors
What causes them: These errors stem from automations, Apex triggers, flows, or validation rules in Salesforce that conflict with the integration.
How to fix them:
- Work with your Salesforce administrator to identify and modify the conflicting custom code
- Check for validation rules requiring specific field values that might be missing during the sync process
3. Duplicate Errors
What causes them: Platform differences in handling duplicate records cause these errors.
How to fix them:
- Understand platform differences: Salesforce allows multiple leads with the same email, while HubSpot creates one contact per email
- Note that HubSpot only stores the most recently updated Salesforce record when duplicates exist
- Implement a deduplication strategy across both platforms
4. Permission Sync Errors
What causes them: These errors occur when:
- Users lack necessary permissions to access fields or objects in Salesforce
- Record owners in Salesforce are inactive users
How to fix them:
- Review and update user permissions in Salesforce
- Reassign ownership of accounts, contacts, and leads from inactive users, as HubSpot doesn’t sync with inactive Salesforce users
5. Picklist Errors
What causes them: The most common HubSpot Salesforce sync error occurs when picklist field values don’t match between systems.
How to fix them:
- Align picklist values between HubSpot and Salesforce
- Check if you’ve hit a picklist value limit
- Validate that all values are recognized in both systems
6. Property Mapping Errors
What causes them:
- Mismatched or incompatible property and field types
- Non-existent properties or fields
- Missing Salesforce reference fields
How to fix them:
- Review and update property mappings
- Create missing fields in the appropriate platform
- Ensure property types are compatible between systems
7. Property Value Errors
What causes them: Property values that are invalid or incompatible with the integration.
How to fix them:
- Check for contact ownership assigned to Salesforce queues (not valid in HubSpot)
- Identify and correct invalid email addresses
- Review other property values that may not translate between platforms
8. Other Sync Errors
What causes them: These are uncommon errors that don’t fit into the categories above, often related to custom Salesforce configurations.
How to fix them:
- Consult with your Salesforce administrator
- Review customizations in your Salesforce account that might be causing conflicts
How to Monitor and Resolve HubSpot Salesforce Sync Errors
Proactive management is essential for maintaining a healthy integration. Follow these steps:
Set up sync error notifications:
- Navigate to the Marketplace icon in your HubSpot account
- Click “Connected apps” in the Manage menu
- Select “Salesforce”
- Go to the “Sync health” tab
- Under “Sync errors,” manage your notification preferences (daily notifications recommended)
Review your Sync health tab regularly:
- Monitor all eight types of sync errors
- Check how many errors of each type exist and how many records are affected
- Click on each error card for specific information and resolution steps
Address errors promptly:
- Follow the platform-specific instructions for each error type
- Re-sync after addressing the underlying issues
- Document recurring issues for process improvement
Why Fixing HubSpot Salesforce Sync Errors Matters
Ignoring sync errors between HubSpot and Salesforce can lead to:
- Incomplete customer data
- Misaligned marketing and sales efforts
- Inaccurate reporting and analytics
- Decreased team productivity
- Poor customer experience due to data gaps
By understanding and promptly addressing these eight types of sync errors, you’ll ensure your HubSpot Salesforce integration operates smoothly, keeping your data aligned and your teams working efficiently with complete, accurate information.
Remember: A healthy integration is the foundation of successful sales and marketing alignment. Don’t let sync errors undermine your HubSpot and Salesforce investment.
Need Expert Help With HubSpot Salesforce Integration Sync Errors?
If you’re struggling with persistent sync errors or need assistance optimizing your integration, our team of certified HubSpot and Salesforce experts can help. Contact us today for a consultation and get your integration back on track.